Social Marketing

“Social marketing is the application of commercial marketing technologies to analyze, plan, implement, and evaluate programs designed to influence the voluntary behavior of the target audiences to improve their personal and social well-being” 

Andreasen, A. R. (1995). Marketing social change. Jossey-Bass.

Textbooks and Chapters

• French, J. (Ed.) (2017). Social marketing and public health: Theory and practice (2nd Ed.). Oxford University Press. 

  • French, J. (2017). The case for social marketing in public health. In J. French Social marketing and public health: Theory and practice, 1-16. [google books]

  • French, J. (2017). Social marketing planning. In J. French Social marketing and public health: theory and practice (2nd ed.). Oxford: OUP, 27-44. [google books]

  • McVey, D., & Crosier, A. (2017). Generating insight and building segmentation models in social marketing. Social Marketing and Public Health: Theory and Practice, 109. [google books]

• Macarthy, A. (2021). 500 social media marketing tips: essential advice, hints and strategy for business: facebook, twitter, pinterest, Google+, YouTube, instagram, LinkedIn, and more. CreateSpace [Online version]

• Buttriss, J. L., Welch, A. A., Kearney, J. M., & Lanham-New, S. A. (Eds.). (2017). Public health nutrition. John Wiley & Sons. 

Recommended Reading

• Dix, C. F., Brennan, L., Reid, M., McCaffrey, T. A., Molenaar, A., Barklamb, A., ... & Truby, H. (2021). Nutrition meets social marketing: Targeting health promotion campaigns to young adults using the living and eating for health segments. Nutrients, 13(9), 3151. https://doi.org/10.3390/nu13093151

• Da Silva, E. C., & Mazzon, J. A. (2016). Developing social marketing plan for health promotion. International Journal of Public Administration, 39(8), 577-586. https://doi.org/10.1080/01900692.2015.1023447

• French, J., & Russell-Bennett, R. (2015). A hierarchical model of social marketing. Journal of Social Marketing, 5(2), 139-159. https://doi.org/10.1108/JSOCM-06-2014-0042 [Online version]

• French, J., & Apfel, F. (2014). Social marketing guide for public health programme managers and practitioners. Stockholm, European Centre for Disease Prevention and Control. https://www.ecdc.europa.eu/sites/default/files/media/en/publications/Publications/social-marketing-guide-public-health.pdf

• da Silva, E. C., & Mazzon, J. A. (2016). Is Social Marketing Experiencing an Identity Crisis? International Journal of Marketing Studies, 8(3), 22-32. http://dx.doi.org/10.5539/ijms.v8n3p22

• Smith, W.A. and Strand, J. (2009) Social Marketing Behavior: A Practical Resource for Social Change Professionals AED https://www.behaviourchange.net/docs/_social-marketing-behavior-book.pdf

• Williams, B., McVey, D., Davies, L., & MacGregor, E. (2011). The healthy foundations lifestages segmentation. Research report No. 1 Creating the segmentation using a quantitative survey of the general population of England. https://www.thensmc.com/sites/default/files/301846_HFLS%20Report%20No1_ACC.pdf

• Akbar, B., Foote, L., Millard, R., Soraghan, C., & Spotswood, F. (2021). What Causes Social Marketing Programmes to Fail? A Qualitative Study. Social Marketing Quarterly, 27 (2), 99-116. [online version]

• Stead, M., Gordon, R., Angus, K., & McDermott, L. (2007). A systematic review of social marketing effectiveness. Health education, 107(2), 126-191. https://doi.org/10.1108/09654280710731548 

• Doustmohammadian, A., & Bazhan, M. (2021). Social marketing-based interventions to promote healthy nutrition behaviors: a systematic review protocol. Systematic Reviews, 10(1), 1-8. https://doi.org/10.1186/s13643-021-01625-5 

• Akbar, M. B., French, J., & Lawson, A. (2019). Critical review on social marketing planning approaches. Social Business, 9(4), 361-393. [researchgate]

• Bauman, A., McNeil, N., Nicholson, M., O’Halloran, P., Seal, E., Randle, E., & Stukas, A. (2023). Impact of the first year of the “This girl can” physical activity and sport mass media campaign in Australia. BMC public health, 23(1), 1-9. https://doi.org/10.1186/s12889-023-15091-2

  • Google Scholar search, "This Girl Can" - [click here]

  • Further Insight...This Girl Can has really made a difference to women in sport - https://theconversation.com/this-girl-can-has-really-made-a-difference-to-women-in-sport-82191